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Kent Jenkins's avatar

The "they'll just grow out of it" is a reasonable response when you view Gen Z's challenge simply as "claiming their agency." After all, that's a normal developmental stage we all face. But, previous generations didn't have Z's 24/7 curated examples of claimed agency. They've had little or no chance to have private failures and learnings, as their own experiences and those that others published have merged, separated only by a screen. First steps feel like a threat to their well being and persona's, as there is no way that it will look like peers' posted experiences.

When the 7 people you hang out with are palpable in front of you, you takeaway something very different from when 4, 5, 6, or maybe 7 are filtered through a digital experience.

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